Monday, November 1, 2010

Green and Frugal: More on Greenwashing

I had written a previous post on greenwashing and recently came across another article by Hunter Richards regarding "Software to Hold 'Greenwashers' Accountable."

Enterprise Carbon Accounting (ECA) is a new type of software that simplifies tracking greenhouse gas emissions. It's thought that ECA software can play a major part in stopping greenwashing if it’s as widely accepted as the use of traditional financial accounting software. There are really five key things that are going to help increase adoption:
  1. Government regulations
  2. Adoption of carbon accounting
  3. Expansion of accounting standards
  4. Economic incentives
  5. Informed consumers.
I encourage you to check out the article and let me know what you think. To be more green, it's imperative that we eliminate imposters and scam artists who try to claim that their product or service is environmentally friendly.

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