So, have you guys seen those Groupon Ads yet?
You can hardly visit a blog anywhere on the web without seeing them. The ads claim you can get services, dining and “stuff” for up to 90% off in your local city. Heck, I’ve even got a Groupon ad up on my own site, courtesy of Google Adwords.
I didn’t pay any attention to Groupon for months. I kept seeing the ads, but barely spared them a thought.
Finally, yesterday, I clicked on one. And boy, was I impressed with what I saw.
How Groupon Works…
Groupon works by purchasing large quantities of coupons from local (to you) business. Restaurants, bowling alleys, spas, classes, carpet cleaners, outdoor outfitters…the wide variety of businesses and services selling to Groupon is impressive.
Once you sign up with Groupon and let them know where you’re coming from, you get “A Deal A Day” from your area. And there are some really awesome deals; all are at least 50% off. Many are discounted way more than that.
Groupon earns money because you “buy” the coupon from them. Everyone wins here: the business gets loads and loads of customers, you save at least 50% on a product, service or meal you wanted anyway, and Groupon earns enough to keep offering these amazing coupons.
The Deals…
So, what kind of deals are we talking about here?
For instance, today’s deal for Detroit was $59 for 2 rooms of carpet cleaning and 2 coats of protective finish from OxiClean.
Ok, not exactly my cup of tea (even though the OxiClean claims to be ecofriendly), but let’s look at the deal. This would normally cost $118. You’re getting this service for 50% off. If you were going to get your carpets cleaned anyway, this is a pretty great deal.
You would then pay Groupon the $59, and schedule your appointment. Simple.
Another recent Detroit-area deal was $20 for 2 dinners and 2 tickets to Late-Night Comedy at Andiamo. This would normally cost $50. So you saved $30. Over 2,500 people bought that Groupon in the Detroit area.
Amazing.
Groupon has over 9 million active members. And they’ve been featured in The Wall Street Journal, ABC News, the Today Show, Fast Company, CNN…the list goes on and on. Forbes has dubbed Groupon “The Fastest Growing Company Ever”. And with good reason. It rocks.
Signing Up to Groupon…
Because Groupon automatically picks up on where you’re coming from, you might have to change the city.
You can also earn money on Groupon. If you refer a friend to Groupon and they sign up, you get $10 Groupon bucks to spend on a deal. You can spread the word through links, Facebook, Twitter and email.
The Biggest Perk to Groupon
The coolest thing, I think, that Groupon offers is that it exposes you to businesses and restaurants you might have never heard of before. For instance, I had no idea that Andiamo Comedy Club existed. There was a deal back in March for Ackroyd’s Scottish Bakery in Redford. Sounds deliciously amazing, and I had no idea the place was there. Now I want to go check it out!
So, Groupon allows you to kind of play tourist in your own city. It exposes you to places and events you might have never heard of. And it enables you to go out and have fun (or buy services) for far less than you’d normally have to pay.
What’s not to love here?
There’s even a guy who’s travelling the country and living entirely off of Groupons. Yes, of course he’s blogging about it, at LiveOffGroupon.com.
Last Word…
I’d love to hear back from you guys on this. Have you used Groupon? Have you scored any amazing deals, or discovered a new place or event because of the site?
I’d love to hear about your experiences with Groupon, if they’ve been good or bad. So send ‘em in!
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